Website UX and SEO to Generate Inbound Leads for Zipstock
In 2021, Zipstock had built a strong reputation through partnerships and referrals within its industry. However, as the digital landscape evolved, relying solely on word-of-mouth was no longer enough to attract new clients. To expand its reach and secure consistent inbound leads, Zipstock decided it was time to invest in a strategic SEO and website optimization plan aimed at increasing online visibility and driving qualified traffic.
The Customer
Zipstock is a B2B platform that simplifies wholesale trading by connecting suppliers and retailers through an efficient digital marketplace. Founded to modernize traditional stock management and sourcing processes, Zipstock provides businesses with real-time product availability, competitive pricing, and smart analytics. Over the years, the company has helped hundreds of retailers streamline their operations and grow faster through data-driven insights and trusted partnerships.
Challenges
Zipstock wanted to attract more qualified B2B leads through its online platform but struggled to achieve consistent results. The website faced several performance issues and lacked enough optimized content to rank well on search engines. After a detailed review, we found that the user experience needed improvement and the site structure wasn’t fully aligned with SEO best practices. We recommended enhancing website speed, UX, and implementing a strong SEO content strategy supported by a business-focused blog.
Solution
We began by addressing key website performance issues that were limiting visibility and engagement. Our first step was to enhance overall site speed across both desktop and mobile, clean up the sitemap by removing non-indexed pages, and set up proper redirects for broken links. To strengthen the user experience, we added clear and consistent call-to-action buttons throughout the site, ensuring smoother navigation. After that, we conducted a detailed keyword audit and on-page SEO analysis to identify new ranking opportunities. We optimized the existing content for relevance and readability while also building quality backlinks to improve domain authority and organic reach.
Results
