Website SEO Expansion with Mighty Dog Roofing
Over the past few years, the roofing industry has become increasingly competitive, with a few established companies like Mighty Dog Roofing gaining strong recognition across multiple regions. While local advertising and referrals have helped the brand grow steadily, expanding into new territories through traditional marketing channels remains expensive and limited. That’s why Mighty Dog Roofing decided to strengthen its online presence with a solid SEO strategy focused on improving visibility and generating leads nationwide.
The customer
Mighty Dog Roofing is a trusted home improvement company specializing in residential and commercial roofing services across the United States. Founded with the goal of delivering reliable craftsmanship and exceptional customer service, the brand has quickly built a strong reputation in the roofing industry. With locally owned franchises in multiple states, Mighty Dog Roofing provides high-quality roofing, gutter, and siding solutions using premium materials and advanced technology to ensure long-lasting protection for every home.
Challenges
The roofing industry in the U.S. is highly competitive, with many local and national companies targeting the same homeowners. For Mighty Dog Roofing, the main challenge was standing out in local search results and building consistent online visibility across multiple franchise locations. While the company already had a strong offline presence and customer trust, its digital performance varied region by region. To scale effectively, they needed a unified SEO strategy focused on local visibility, keyword optimization, and authority building to attract more qualified leads online.
Solution
The Company had limited prior SEO efforts, we began with a full audit to evaluate the site’s structure, content, and backlink profile. Our next step was to implement key technical fixes to improve crawlability, speed, and user experience. We then optimized existing service pages and developed a content plan targeting local keywords for each franchise location. Local SEO played a crucial role — we enhanced their Google Business Profiles, built consistent NAP citations, and secured backlinks from relevant local directories. To ensure sustainable growth, we also trained their internal marketing team on SEO best practices and content optimization.
Results
