How FIS Global Increased Its Visibility in Fintech Market?
We achieved impressive results with FIS Global, meeting their digital growth goals within just one year by focusing on SEO and PPC. Through our combined strategy, the company’s website traffic grew significantly, resulting in a 25% increase in organic visits. Additionally, our targeted Google Ads campaigns generated a strong conversion rate, bringing in over 700 qualified leads and 300 direct inquiries. This comprehensive digital approach not only enhanced FIS Global’s online visibility but also strengthened its position as a leader in the competitive fintech industry.
The Customer
FIS Global is a leading provider of financial technology solutions, serving banks, merchants, and capital markets worldwide. With decades of experience, the company offers advanced payment processing, banking software, and fintech innovations that empower businesses to operate efficiently and securely. FIS Global’s mission is built on three key pillars: innovation, reliability, and scalability. Their goal is to help financial institutions adapt to rapid technological change and remain competitive in an increasingly digital economy.
Challenges
As digital transformation accelerates, the financial technology industry has become more crowded than ever. For FIS Global, standing out among competitors offering similar payment and banking solutions was a growing challenge. Traditional marketing methods like trade events and partner referrals were effective but limited in scale. To continue expanding globally, the company needed to strengthen its online presence, boost visibility across search engines, and position itself as a trusted leader in fintech innovation.
Solution
To boost FIS Global’s website traffic and generate more qualified leads, we implemented a dual strategy combining SEO and Google Ads. Paid campaigns were launched to deliver immediate results, with daily optimizations to maximize performance and ROI. In parallel, we conducted comprehensive SEO audits and implemented technical improvements and on-page optimizations to enhance search visibility. We also developed a content strategy targeting key fintech topics and executed a high-quality link-building campaign to strengthen domain authority and drive sustainable organic growth.
Result
