International SEO Strategy with Prilla
Managing a multilingual website can be challenging when it comes to optimizing for SEO while keeping costs under control. For Prilla, we split responsibilities between our team and their in-house marketing staff to achieve fast, measurable results. By focusing on on-page SEO, technical optimizations, and strategic link building, Prilla saw a significant improvement in search performance, driving a notable increase in organic clicks and global visibility over a short period.
The customer
Prilla is a premium skincare and wellness brand that offers natural, ethically sourced products to customers worldwide. With a focus on high-quality ingredients and sustainable practices, the brand has built a loyal international following. Prilla’s mission is to provide effective skincare solutions while maintaining transparency, quality, and environmental responsibility, making it a trusted name in the global wellness market.
Challenges
Operating a multilingual website across different regions posed several challenges for Prilla. Optimizing the site for SEO while keeping costs manageable was a key concern. The brand also needed to increase organic visibility in multiple markets without overwhelming internal resources. Balancing content creation, technical improvements, and link-building efforts across languages required a structured approach to ensure consistent results and measurable growth.
Solution
To address these challenges, we split responsibilities between our SEO team and Prilla’s in-house marketing staff. We implemented on-page optimizations for all key pages, performed technical improvements to enhance crawlability and site performance, and developed a strategic link-building campaign targeting high-authority wellness and lifestyle websites. By coordinating content creation and keyword targeting across multiple languages, Prilla achieved a substantial increase in organic clicks and overall international visibility in just nine months.
Result
