Link Building at the Heart of Wezoree’s Growth
Back in 2022, competition in the wedding industry was as fierce as ever. It was challenging for platforms like Wezoree to showcase their value and reach new users. Traditional marketing had limited impact, while SEO and link building opened new growth opportunities.
The customer
Wezoree was founded to simplify the wedding planning experience by connecting couples with trusted vendors worldwide. The platform brings together photographers, planners, florists, and other professionals in one elegant space, helping users plan their perfect day with confidence. Built on values of creativity, trust, and accessibility, It has quickly become one of the most recognized wedding platforms, inspiring couples across the globe.
Challenges
While Wezoree had strong branding and an engaged community within the wedding industry, the platform struggled to expand its online visibility and attract new organic users. Traditional marketing channels such as social media and partnerships delivered limited long-term results. The team needed a sustainable SEO strategy to increase rankings, boost website authority, and drive consistent traffic from couples actively searching for wedding vendors and inspiration.
Solutions
Since Company already had an in-house content team producing high-quality articles and vendor guides, we focused our efforts on link building and strengthening their domain authority. We identified relevant websites within the wedding, lifestyle, and event niches with high Domain Authority (DA) and strong organic traffic to create powerful backlinks. Our team handled the keyword strategy, content creation, anchor text optimization, and outreach, ensuring each placement delivered both SEO value and audience relevance.
Results
